Good, Ashley

Ashley, founder of Fail Forward, the world’s first failure consultancy, supports people and organizations to acknowledge, create and evolve from failure. A winner of the Harvard Business Review and McKinsey Innovating Innovation Challenge, Fail Forward helps businesses, funders and non-profits harness their failures to learn, innovate and build resilience. Ashley previously worked in Cairo with the United Nations Environment Programme and as a management consultant in Vancouver. Ashley is a contributor to the Globe and Mail Leadership Lab, Public Sector Digest, and World Economic Forum Agenda. She is a half-ironman triathlete, has dreams of one day becoming a great bike mechanic, and earned her Bachelor of Science from the University of British Columbia.